If you’re asking the age-old question, ‘How do I get on page one of Google?’, you’re not the first. Every business wants that top spot, but how?

Does your Showit Website SEO need some TLC?

 If your website isn’t ranking high in Google search results, it’s missing out on potential conversions. Which is the goal here, right?

And while there are a lot of individual tweaks that are simple and powerful ways to improve your SEO on Showit websites, one tactic that has been proven to work time and time again is Blogging.

Rank Higher on Google with Blogging

So you already know your Showit website is good for SEO.

✔️ You’re utilising Showits’ built-in SEO features to optimise your pages and site as a whole

✔️ You’ve sprinkled some targeted keyword magic throughout your website

If you’ve done everything right but still not getting the desired traffic, my guess is that you don’t have a blog. Or, you’re not maximising it to its full potential. (and you should because the potential is BIG. Huge!)

Blogging offers so many SEO benefits and is a brilliant tool for rising up the Google rankings.

What are the SEO Essentials for a High-Ranking Blog Post?

A game-changer for bloggers and one of the (many) appealing features of a Showit website, is its seamless integration with WordPress.

And with SEO plug-ins, such as Yoast and RankMath, you’ll already have a solid foundation to start blogging.

But how do you structure a blog post to improve its chances of appearing in Google search results?

Let’s dive in…

Use Targeted Keywords 

So, we’ll begin with the most obvious: Keywords.

Using keywords that reflect what your target audience is searching for online is crucial. If you need help with this, use reputable keyword research tools like Google Keyword Planner and Ubersuggest.

As well as targeting the right audience, keywords are a major ranking factor for Google. They help it understand and categorise your post correctly, which in turn increases your click-through rate. 

Write Content Worth Reading

Google prioritises engaging, valuable and regular content. And let’s be honest, that’s what your readers want, too.

Compile a list of topics that answer potential customer queries and become a go-to invaluable source of information.

Post regularly, say once a week or once a month, as consistency really pays off in maintaining trust with readers and improving rankings.

Write posts between 1000 – 2000 words to keep readers engaged and on your site for longer – another significant Google ranking factor.

Use Headings for SEO-Friendly Blog Posts

Headings provide a clear structure for both users and search engines. 

Write headings that clearly explain your content and include targeted keywords to boost your Google ranking for relevant searches. 

And always include your primary keyword in your main page title for optimal SEO.

Consider using questions for your headings, as these tend to rank higher and can appeal to readers’ pain points. 

Finally, assign heading properties in your Showit SEO settings:

• H1 – Your main page title. (use once only)
• H2 – Give to each section of your content.
• H3 – For any subheadings under H2.

These heading ‘labels’ help build a solid framework for your post, making it easier for Google bots to navigate and assess the content.

Give SEO-Friendly Names to Images and Alt-Text 

Images

Adding images to a blog post is a great way to add interest and break up text sections, fusing visual appeal and readability. If you’re writing a lengthy post, pictures also help break the monotony of a sea of words!

Google assesses whether the images are relevant to the accompanying text, so rename your image’s generic default labels to include your specific business keywords. E.g.: 

• ‘123xyzfinal.jpg’  (gives absolutely no information) 
•   ‘coachingforphotographerslondon.jpg’ (clear and direct to target audience) 

Don’t forget to rename all images and media for consistency.

Alt-text

The Alt-text serves two purposes:

• Clarity for the visually impaired: description of images through a screen reader.
• SEO Optimisation: Google can’t see your images, so the alt-text provides a description for it to gain context. 

Clear and descriptive alt-text, again, gives clarity and positively impacts your search ranking.

Add Links to Your Blog Posts

Internal Linking

As well as directing visitors to other pages on your website, internal linking helps Google navigate your site and rank new pages. These are great for enhancing your SEO and reducing bounce rates with better visitor engagement. 

Add links to relevant blog posts or a sales page, providing an opportunity for conversion – AND boosting your Google ranking potential; it’s a win-win.

External Linking

Adding links from your blog posts to other reputable websites (such as Google, etc.) gives your writing authority—a big plus for enhancing SEO and adding credibility to your content. 

But keep any links natural to the context of your post, and don’t overload them, or you risk losing the integrity of your referrals. Between two and five would be ideal.

It’s worth mentioning here that you can lose SEO points with Google by incorporating irrelevant links. So choose wisely!

So, once you’ve implemented these Showit SEO tips, how do you know if your blogging efforts are working?

How Can I Track my Showit Website SEO Performance?

Google Search Console and Google Analytics are superb tools that offer a variety of metrics to help assess your SEO performance. 

A nice bonus is that they’re also easy to integrate with your Showit website.

With blogging, Google Search Consolegives insights into page performance in search results :

• Google rankings. Identify low-ranking posts and optimise for better performance.
• Which search queries (keywords) are finding your posts?
• Click-through rates: which posts are visitors clicking to read?

While Google Analytics gives user behaviour insights:

• How long are visitors spending on your pages? 
• What are the bounce rates? 
• Most popular blog posts.

While we’re talking about blog post SEO analysis here, both tools can help analyse performance across your Showit website. 

An impressive addition to your business-boosting toolkit.

SEO-Friendly Blog Posts = High Rewards for Your Business (Not Just High Google Rankings)

Regularly posting optimised, engaging blog content is a brilliant way to rank your Showit website higher on Google search results.

Take the time to understand what exactly Google looks for to decide your ranking worth. Then, incorporate into blog posts rich in SEO-friendly content.

BUT the benefits of blogging go way beyond just appealing to the Google bots.

Blogging allows you to establish a connection with your audience that otherwise is hard to do in such an engaging way. 

A little bit controversial with some of the newer SEO courses appearing every day, but…..

You should always write primarily for your audience, not for Google.

Yes, keywords are essential for views, but your words are the connecting factor and why visitors will keep returning. 

Blend engaging, relevant content with the suggestions above to maximise your SEO potential AND become the trusted go-to in your industry—a pretty powerful place to be for any business looking to succeed.

Interested to learn more about maximising your Showit SEO capabilities and watching your business thrive? Book a 1:1 strategy call with me here and let’s dive in.