Sales pages are a strategic mixture of excellent copy, offers, and design. It’s like finding and placing that last puzzle piece in the perfect spot — it just works. It converts.

But let’s talk about the moments leading up to this trifecta of success and the ways to create a sales page that converts (and optimises the old ones that are no longer selling).

How to Create a Sales Page That Converts

First, you’ll need a thorough understanding of your offer, who it’s for, and who it’s not. Then, you’ll need to be prepared to make a few alterations in what you think is included on a sales page compared to what should actually be included on a sales page.

So, if creating a sales page that converts is on your to-do list, here’s what you need to do:

#1. Add More White Space

I get it — I do. It feels weird to give everything so much space, but it truly does serve a purpose and makes your user experience so much better.

Give your on-page elements room to breathe and avoid filling in every empty space available (this is actually one of the most common mistakes made on websites).

#2. Give Fresh Social Proof

Your clients and consumers want to see social proof — fresh social proof. Your sales page is the last place to be humble. People want to know what they can expect after pressing that buy button, or they simply won’t do it. 

Give them the results clearly and concisely, backed by social proof (I highly recommend this email template by Reveal Studio if you need more reviews).

#3. Take Visitors on a Journey

Your readers need a clear path to follow, and while your website isn’t technically Disneyland (although it can be JUST as fun, right?), you still want to take your audience on an easy-to-follow journey — and provide that roadmap.

Let each section of your sales page flow into the next and lead your people from entrance to exit, aka, buying.

#4. Add More Powerful CTAs

Most of the time, we don’t want to “bother” anyone — in all areas of life, right? But, when it comes to sales pages, you want to make it pretty-super-clear WHERE exactly they should click to make a purchase. 

The simplest way is to strengthen your call to action (CTAs) and add more buy buttons. If you’re unsure where to place them, use a website template with a sales page as your guide. 

#5. Infuse More Personality

Your copy shouldn’t be vague — but it also shouldn’t be boring. You can’t take out your personality! Let that humour shine, and don’t be afraid to let people know you’re a 90s baby with those famous quotes; just keep them relevant to your offer.

How to Know If Your Sales Page is Working (or Not)

If you’re making consistent sales, your sales page is converting — if it’s not, you need to tweak it. You should perform a quick ‘self-audit’ on your sales performance every few months to make sure your sales pages are up to date and still driving conversions and sales. 

I recommend downloading Hotjar to see where you’re losing your page visitors. Hotjar screen records the page view of your visitors live, so you can watch it back and see exactly where they are stopping to read, where they are clicking yes, and where you can make those powerful changes!

And if you’re not a DIYer at heart and would rather have someone do it for you, book your VIP Experience, ‘The Soulful CEO’, and have a semi-custom website and sales page delivered to you in only five days — Book Your Week.