If you’ve got as far as googling ‘Which keyword research tool should I use?’ and happily got distracted by something less overwhelming, I’m here to make it super simple for you.
Sidenote: I was explaining keywords to my mum last night as she saw my analytics screen and after a long long time, she was still just as confused. So don’t worry if you never understood it before either.
In short, your Showit website (or any platform website!) needs excellent SEO to boost your website rankings. Rankings are the position you show up as on search engines like Google. Using targeted keywords in your website content is just one of the simple and powerful ways to boost your SEO on Showit.
By using the best keywords for your content, you essentially are telling Google who to show your website to. For example, you might want to consider a location specific keyword if you are a wedding photographer who only shoots weddings in that particular area.
In that case, finding keywords such as “Cape Cod top luxury wedding venues” might lead you to create a piece of content around this topic, in which you can mention your wedding photography services since couples who are reading about venues are likely in search for your services, too.
Luckily, there are plenty of free and paid keyword research tools to make things easier – even if it doesn’t look easy just yet!
Let’s dive in and explore your options…
Firstly, choose one that suits your tech ‘comfort level’. There’s no point feeling overwhelmed and giving up.
Next, decide how deep you want to go. Keyword research tools offer more than just keyword suggestions (like competitor analysis, trend data, etc.).
Ubersuggest is a free keyword research tool and a fantastic beginner-friendly option. (sounds easier already, right?)
What features are helpful for a Showit website?
It’s incredibly user-friendly and a great starting point to up your SEO game.
Best for: If you’re relatively new to SEO or just want the basic insights.
Also consider:
Google Keyword Planner is another free keyword research tool perfect for beginners. Great for Showit Website owners looking for primary keywords for blog posts. And unlimited free searches if you have a Google Ads account.
There are a couple of great options here.
Answer ThePublic is a super simple-to-use keywords research tool that’s brilliant if you create lots of content on your Showit website.
Enter one primary keyword in your search (i.e., Showit website) to see a detailed list of related search queries and target audience concerns (i.e. What are the Pros and Cons of a Showit Website?).
You can then address these concerns in engaging blog posts. Also, use to answer common questions in a considered FAQ section to ramp up your Showit SEO potential.
While primarily a paid keyword research tool, you can set up a free account which allows a limited number of free searches per day.
Best for: Both beginners and those more experienced in SEO strategies. Blog content inspiration and increase ranking potential.
Keywords Everywhere is a keyword research browser extension you can add directly to Google.
As you search within Google for blog post inspiration, valuable keyword and SEO metrics will appear alongside your search results.
It’s convenient and time-saving for creatives not wanting to switch between tools.
You’ll need the paid version of this tool for the keyword research function (the base Silver level is an affordable, low-cost option compared to other paid keyword research tools). However, their free version provides social media and AI, engagement and search metrics.
Best for: Showit website users with a blog and beginners looking for an easy-to-use tool that gives you keyword insights while browsing.
Let’s look at keyword research tools more suited to businesses with a serious emphasis on improving their SEO performance, in case you have a bigger budget set aside.
Ahrefs is a powerful tool offering much more than just what keywords to use for SEO.
It has extensive paid features, but the free Keyword Generator Tool is worth checking out.
Enter your primary keyword, and the free tool will generate:
While extensive, Ahrefs’ paid features do come at a price! For Showit website users, consider these key features:
Best for: Intermediate users with more technical know-how looking for advanced features and a more in-depth SEO strategy.
Semrush provides comprehensive SEO data in a clear, easy-to-understand format.
While primarily a paid tool, its free keyword research tool, Keyword Magic Tool, is a great place to start for generating keyword ideas. It also provides valuable search volume and keyword density metrics.
The paid version of Semrush has tools for:
There’s also a 7-day free trial to see if it’s right for you and your SEO needs.
Best for: Showit website users who are serious about their SEO growth. While suited to those who are more tech-savvy, the layout and guided prompts make it easy for beginners keen to find their way.
Not ready to start spending money, or don’t have the time to test out multiple free keyword research tools? This next option may be for you.
To gently dip your toe into the keyword research pond, the Google search results page holds more than just your search results.
There are two keyword research gems hidden in plain sight..
Type your keyword, business or blog-related search term into Google and click enter.
Look for the People Also Ask box near the top of your results page.
This will show you the questions people ask in your niche or topic.
Use these questions to inspire blog content and create helpful FAQs for your Showit website.
Now, scroll to the bottom of the page.
The People Also Search For box lists popular search terms rich in valuable keywords related to your search topic.
Use these terms in headings, page titles and meta descriptions. Again, use to inspire blog content ideas and long-tail keywords.
I mean, I wouldn’t recommend using these as your only long-term keyword strategy. Especially if you’re serious about boosting your Google ranking potential.
The tools we’ve covered are much better options for effective keyword research and optimising your Showit websites’ SEO, particularly as your business (and budget) grow.
BUT they are brilliant keywords research tool alternatives. Perfect for starting out and as part of a more comprehensive strategy further down the line.
Mastering any of these paid or free keyword research tools, will help you turn targeted keywords into SEO-rich content that drives desirable traffic to your website. And that is what it’s all about.
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